Educational videos as the name suggests are awareness or informative videos. These usually
carry general information regarding any latest research or event and usually don’t necessarily sit only on your homepage. Other kinds of educational videos are customer targeted or customer-oriented videos that are aimed to provide several general questions that may arise in the mind of your target customers and hence these videos act as proactive solution of their queries. This is why educational videos are usually considered to be a form of indirect online marketing techniques. There are a number of reasons for adding educational videos online as they can help you achieve multiple goals. That means unlike viral and promotional videos, your educational video doesn’t have to be quite as tightly focused on a single goal. With educational videos you have the freedom to build towards a number of achievements.
➢ Location of the educational video
Education videos can be added to several locations within your websites and off-company
website places. Within your web site, these can be located at pages that are customer support
oriented. Apart from that other general educational video can be uploaded to your video blogs,
or can be used efficiently through e-mail marketing. Also, online marketers who use article
marketing as part of their online marketing can develop educational videos related to the content if the article and then place the articles on famous online marketing sites that will help marketers to attract potential customers to the company’s websites.
➢ Advantages of Educational videos
Several advantages of educational videos
• We mentioned earlier that primarily an educational video is there to educate and to
raise awareness. This in turn can largely help to establish trust and thought leadership. Visitors to your site who move beyond the landing page and begin to delve deeper into everything your site has to offer may be looking for more information. We know that video is an excellent medium for distilling information and enquiring visitors can find much to satisfy their curiosity through a well-developed video.
• Educational videos are also significant as they can take the strain away from your
customer support team. By linking your videos to any part of your online support
page for example to an FAQ can help answer some of the questions that would
otherwise have to be asked to a customer representative. Also, usually online visitors
if find any queries usually doesn’t bother to ask questions and leave the site but if
these videos are already available to support them, it can even prove to more
satisfying with the customer feeling they were able to get the answer they wanted in a
format they are at ease with.
• Educational videos can help to build a relationship of trust and develops a mentor mentee relationship between the site and its visitors and improve customers’ loyalty and trust.
➢ Key points to consider
Online marketer should consider the following crucial points while incorporating an educational
video to their online marketing campaign.
• It is essential to note that online marketers should normally restrain from using direct
sales messages in educational video. Also, the increased length and complexity of the
video can pose an adverse impact. Hence online marketers should try to entice the
video with simple plain information that can communicate clearly to the visitor and
resolve his queries.
• Also, educational videos are less likely to be promoted. They are more correctly
targeted to specific customers at different stages in the sales cycle. Educational videos
are designed to prevent customer confusion and deliver clarity
• The success of educational video cannot be measured on the basis of attracting or
driving traffic to your websites as it is not directly aimed at reaching to masses.
• Educational videos usually carry high production costs than other forms of videos
due to its complexity of information.
These were a few common types of videos.
Looking for educational video marketing check this out and see how they do video and teach you how.