Educational videos as the name suggests are awareness or informative videos. These usually 
carry general information regarding any latest research or event and usually don’t necessarily sit only on your homepage. Other kinds of educational videos are customer targeted or customer-oriented videos that are aimed to provide several general questions that may arise in the mind of your target customers and hence these videos act as proactive solution of their queries. This is why educational videos are usually considered to be a form of indirect online marketing techniques. There are a number of reasons for adding educational videos online as they can help you achieve multiple goals. That means unlike viral and promotional videos, your educational video doesn’t have to be quite as tightly focused on a single goal. With educational videos you have the freedom to build towards a number of achievements. 
➢ Location of the educational video
Education videos can be added to several locations within your websites and off-company 
website places. Within your web site, these can be located at pages that are customer support 
oriented. Apart from that other general educational video can be uploaded to your video blogs, 
or can be used efficiently through e-mail marketing. Also, online marketers who use article 
marketing as part of their online marketing can develop educational videos related to the content if the article and then place the articles on famous online marketing sites that will help marketers to attract potential customers to the company’s websites.
➢ Advantages of Educational videos
Several advantages of educational videos
• We mentioned earlier that primarily an educational video is there to educate and to 
raise awareness. This in turn can largely help to establish trust and thought leadership. Visitors to your site who move beyond the landing page and begin to delve deeper into everything your site has to offer may be looking for more information. We know that video is an excellent medium for distilling information and enquiring visitors can find much to satisfy their curiosity through a well-developed video.
• Educational videos are also significant as they can take the strain away from your 
customer support team. By linking your videos to any part of your online support 
page for example to an FAQ can help answer some of the questions that would 
otherwise have to be asked to a customer representative. Also, usually online visitors 
if find any queries usually doesn’t bother to ask questions and leave the site but if 
these videos are already available to support them, it can even prove to more 
satisfying with the customer feeling they were able to get the answer they wanted in a 
format they are at ease with.
• Educational videos can help to build a relationship of trust and develops a mentor mentee relationship between the site and its visitors and improve customers’ loyalty and trust.
➢ Key points to consider
Online marketer should consider the following crucial points while incorporating an educational 
video to their online marketing campaign.
• It is essential to note that online marketers should normally restrain from using direct 
sales messages in educational video. Also, the increased length and complexity of the 
video can pose an adverse impact. Hence online marketers should try to entice the 
video with simple plain information that can communicate clearly to the visitor and 
resolve his queries.
• Also, educational videos are less likely to be promoted. They are more correctly 
targeted to specific customers at different stages in the sales cycle. Educational videos 
are designed to prevent customer confusion and deliver clarity
• The success of educational video cannot be measured on the basis of attracting or 
driving traffic to your websites as it is not directly aimed at reaching to masses.
• Educational videos usually carry high production costs than other forms of videos 
due to its complexity of information.
These were a few common types of videos. 
​Looking for educational video marketing check this out and see how they do video and teach you how.

“Your true success in life begins only when you make the commitment to become excellent at what you do.” —Brian Tracy
“Success comes from knowing that you did your best to become the best that you are capable of becoming.” —John Wooden
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” – Steve Jobs Success, like happiness, is an individual pursuit. For years, we have been taught that success is all about making a lot of money. That is also what we have inadvertently taught our children and in turn, they too will pass on this folly to their children. You might never have heard your parents speak about success but isn’t it true that they often encouraged you to become a Lawyer or Doctor, long before you were old enough to know what you are good at? Why do you think this is the case? The prominence associated with these jobs may only be part of the reasons we subtly push our children in that direction. But for the most part, it is the money that they find attractive.
Working towards something that is impossible for whatever reason will leave us too discouraged to achieve much else. But this is a very touchy topic for me because men like the great Steve Jobs, Ronald Wayne, and Steve Wozniak, did indeed achieve what was thought impossible by their contemporaries when they invented Apple Inc. So where does one draw the line between realistic and ludicrous? Ask yourself these questions:
• Do I have the skills need to achieve this goal?
• If not, how long will it take me to learn this skill?
• Do I have the requisite time and energy to achieve this goal?
• How much of my financial resources will I need to accomplish this goal?
• Is accomplishing this goal going to have a positive impact on those around me?
• Do I have the discipline required to achieve this goal?
• Am I willing to suffer the consequences of trying to achieve this goal?
• Are my family and friends going to support my decision to pursue this goal?
• Will I truly think of myself as successful if I achieve this goal?
• What will I do if I do not succeed on the first try?
• Where do I start?
​ Answering these questions will help you determine whether you have the drive to accomplish the goals you have in mind. These questions are not to discourage you but to help you prepare yourself to become successful.